Simple enough to get you the attention you need. Passionate enough to teach and continuously learn.

Naming Is Believing is a branding studio specialized in creating appealing brand names, narratives and strategies. The famous particular approach is based on a process that involves in-depth research and design thinking.

To offer high-class, complete branding and communication solutions, Naming Is Believing partners with trusted graphic designers, business thinkers and marketing experts. We also collaborate frequently with excellence driven copywriters and branding experts, with popular Advertising, Digital and PR Agencies and with passionate teachers.

Raluca Gavrilescu

Raluca is the craftsmanship partner of Naming Is Believing. She is in charge with Naming, Creative Direction and Strategy, always looking for deep emotional connections with creators and consumers. She’s also passionate about wellness retreats, Scandinavian detective series and social games.

Loving to explore and refine practices in the industry of branding, Raluca is one of the first naming experts in Romania. From local producers to top-notch Romanian or international companies, we are happy to say that many successful brands were influenced by her touch.

Career Highlights:

  • 18 Years of Branding and Advertising Expertise
  • Over 400 Naming Projects
  • Educator and Mentor: PRIME Iași – European Association of Students in Public Relations and Communication, The Communications and Public Relations Department of the Faculty of Philosophy and Social-Political University (UAIC, Iași), Paradis International College and The Romanian International University Fair (RIUF).

Raluca’s approach to branding is a masterful blend of research, social listening, trend analysis and wordplay. With severe curiosity, she builds remarkable verbal identities and easy-to-understand-and-follow communication strategies. Her work is characterized by a continuous journey towards asking the right question.

Diana Diaconescu

Diana is the reasonably pragmatic partner of Naming Is Believing. She is in charge with Client & Project Management, development and the administrative standing of the firm.

She has achieved expertise in creative management by having previously spent over 20 years in sales, team management, coaching & communications while working in a Romanian-Spanish wine trading company, a renewable energy company, an architecture company and her own business coaching firm.

Diana has a PHD in Philology that got her a variety of precious opportunities: working as a literary translator, studying, traveling and experiencing life in the whole of Europe. Meeting a diversity of worlds and people helped her get to know herself better. This is how she discovered her true calling for helping others communicate and understand each other better and became really passionate about helping entrepreneurs growing their businesses.

With a broad understanding of the work environment and a particular interest in convincing people to take the right actions, Diana is the person to rely on if you want things to get done. She has strong insights about how to recognize determination and enhance motivation.

She is also famous for knowing just the right person to call in any given scenario, for her great taste in interior design and for the fact she sometimes dreams in cartoons.