Articles

product naming rebranding

Fabrica de Fum

Smoked Meat Producer, Iași Romania

Touchpoints: research & analysis, rebranding process, verbal identity refinement, tagline, tone of voice, product naming, packaging copy

Visual Identity: Andrei Popa

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localbrands rebranding romanianbrands verbal identity

Tăt Normal

Traditional pickled salad producer, Iași, Romania, rebranding from Ograda Cu Legume

Touchpoints: research & analysis, verbal identity, product naming, brand positioning, tone of voice, brand experience strategy

Visual Identity: Symbold 

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localbrands naming positioning rebranding romanianbrands

Pui de Drag

Goat Milk Dairy Products, Iași, Romania, rebranding from Azolact

Touchpoints: research & analysis, verbal identity, brand positioning, brand definition, product naming, packaging copy, tone of voice

Visual Identity: Andrei Popa 

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