Articles

localbrand iasi product naming

Pofta Focului

Traditional Goodies Producer, Romania

Touchpoints: research & analysis, product naming, packaging copywriting

Creative Analyst: Corina Cilibiu  

Graphic Design: Daniel Gîrbea 

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brand audit brand communication product naming

Cuptorul Moldovencei

Artisan CakeShop Chain, Iași, Romania

Touchpoints: research & analysis, verbal identity refinement, brand experience strategy, brand & product communication. 

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brand communication branding product naming

Curentu’

Craft Brewery, Vâlcea, Romania

Touchpoints: research & analysis, verbal identity, product naming, packaging copywriting, brand strategy, communication strategy.

Visual Identity: Anta Petrenco 

Creative Intern: Șerban Tănase  

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brand communication brand story product naming

Nourora

Essential Oil Incense Sticks produced in Bali, with Romanian Design

Touchpoints: research & analysis, verbal identity refinement, tagline, product naming, packaging copy, brand story, tone of voice, communication directions

Visual Identity & Naming: Alina Ioana Petrea

Creative Intern: Alexia Dascălu  

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product naming rebranding

Fabrica de Fum

Smoked Meat Producer, Iași Romania

Touchpoints: research & analysis, rebranding process, verbal identity refinement, tagline, tone of voice, product naming, packaging copy

Visual Identity: Andrei Popa

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chocolate naming localbrands naming family product naming

Miazănoapte

Premium Chocolate, Iași, Romania

Touchpoints: research & analysis, verbal identity development, tagline, product naming, location statement, brand story, tone of voice

Visual Identity & Packaging Design: Namogo

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