Articles

iasi naming outlet branding

Vollum

Fashion Outlet, Iași, Romania

Touchpoints: research & analysis, verbal identity, brand positioning, tone of voice

Visual Identity: Diana Răileanu

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name strategy naming pricing strategy

Soft Fight

Pricing Management Platform for Software Companies

Touchpoints: research & analysis, verbal identity refinement, website domain name, tagline, location statement, tone of voice

Visual Identity & Website: Namogo

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concrete branding naming romanianbrands

Concretica

Concrete Plant, Iași, Romania

Touchpoints: research & analysis, naming, tone of voice, communication strategy

Visual Identity: Andrei Popa 

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localbrands naming positioning rebranding romanianbrands

Pui de Drag

Goat Milk Dairy Products, Iași, Romania, rebranding from Azolact

Touchpoints: research & analysis, verbal identity, brand positioning, brand definition, product naming, packaging copy, tone of voice

Visual Identity: Andrei Popa 

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