Articles

brand audit brand communication product naming

Cuptorul Moldovencei

Artisan CakeShop Chain, Iași, Romania

Touchpoints: research & analysis, verbal identity refinement, brand experience strategy, brand & product communication. 

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brand communication branding product naming

Curentu’

Craft Brewery, Vâlcea, Romania

Touchpoints: research & analysis, verbal identity, product naming, packaging copywriting, brand strategy, communication strategy.

Visual Identity: Anta Petrenco 

Creative Intern: Șerban Tănase  

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brand communication brand story product naming

Nourora

Essential Oil Incense Sticks produced in Bali, with Romanian Design

Touchpoints: research & analysis, verbal identity refinement, tagline, product naming, packaging copy, brand story, tone of voice, communication directions

Visual Identity & Naming: Alina Ioana Petrea

Creative Intern: Alexia Dascălu  

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